MGI Entertainment
MGI Entertainment je australijska marketinška agencija koja se fokusira na partnerstva poznatih ličnosti.
Sjedište kompanije je u Sydneyu, Australija.[1]
Ima urede u Šangaju, Kina i New Yorku, SAD.[2]
Istorija
Kompaniju je 2010. godine osnovao Michael MacRitchie. Tada je osnovan deo kompanije MGI Artists.[3] MGI Entertainment je 2013. godine sarađivao s Bradom Pittom u stvaranju kampanje za automobile Cadillac. Nakon toga, prodaja kompanije porasla je za 40%.[4][5]
2015. godine MGI je osigurao suradnju između JORYE i Jessice Alba.[5] Sophie Turner je 2016. godine sklopila partnerstvo s MGI Entertainment. Godine 2019. pokrenut je kroz kampanju "Taste of Australia".[6][7] Agencija je 2020. pokrenula promociju prikupljanja sredstava za australijsku organizaciju za zaštitu hrane OzHarvest.[8][9] Usluge MGI Entertainment pruža usluge oglašavanja, kampanje za odnose s javnošću, licenciranje korporativnih i poznatih klijenata.
Michael MacRitchie partner je osnivač MGI Entertainment. Takođe je producent Taste of Australia (Kina).[10][11][12]
Dr. Ian MacRitchie, počasni doktorat Univerzitetskog udruženja Commonwealtha od 2014. godine, predsjednik je.[13]
Reference
- ^ "MGI Entertainment - Overview, Competitors, and Employees". Apollo.io. Pristupljeno 22. 6. 2021.
- ^ hao (3. 6. 2021). "Balancing the Grind with Nic Antonio Hallberg, Business Development Manager at MGI Entertainment". Balance The Grind | Conversations On Work, Life & Balance (jezik: engleski). Arhivirano s originala, 21. 6. 2021. Pristupljeno 22. 6. 2021.
- ^ "MGI Artists - Celebrity Consulting". www.mgiartists.com. Pristupljeno 22. 6. 2021.
- ^ Chow, Jason (11. 9. 2013). "From China to New York Runways". Wall Street Journal (jezik: engleski). ISSN 0099-9660. Pristupljeno 22. 6. 2021.
- ^ a b "Brad Pitt Scores New Endorsement, Will Star in Cadillac Commercials in China". E! Online. 11. 1. 2013. Pristupljeno 22. 6. 2021.
- ^ "Taste of Australia with Hayden Quinn". Taste of Australia with Hayden Quinn (jezik: engleski). Pristupljeno 22. 6. 2021.
- ^ "Taste of Australia with Hayden Quinn recipes". www.taste.com.au. 27. 1. 2018. Pristupljeno 22. 6. 2021.
- ^ "PRESS RELEASE: MGI Entertainment and Aussie chefs cook up recipes to support OzHarvest". Media Database (jezik: engleski). Arhivirano s originala, 5. 9. 2021. Pristupljeno 22. 6. 2021.
- ^ "Top Aussie chefs and foodies come together for COVID food relief - AdNews". www.adnews.com.au (jezik: engleski). Pristupljeno 22. 6. 2021.
- ^ Hall, Casey (8. 9. 2013). "For a Home Away From Home, Stay Boutique". Wall Street Journal (jezik: engleski). ISSN 0099-9660. Pristupljeno 22. 6. 2021.
- ^ "U.S. Fears Mass Boycott as Chinese Turn to Homegrown Brands". www.bloomberg.com. Pristupljeno 22. 6. 2021.
- ^ Chin, Gregory T. (2010), Homegrown Brands and Models, Palgrave Macmillan UK, str. 183–203, ISBN 978-1-349-30610-7, pristupljeno 22. 6. 2021
- ^ "Honorary doctorate holders". www.acu.edu.au (jezik: engleski). Pristupljeno 22. 6. 2021.
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