Spaving
Spaving er en markedsføringsstrategi, hvor forbrugere bliver opfordret til at bruge penge for at få muligheden for at spare penge. Udbredte spaving-taktikker inkluderer rabatter, udsalg og kampagner med gratis levering ved køb af et minimumsbeløb og køb én og få en gratis.[1] Ordet er et portmanteau af de engelske ord spending (forbruge) og saving (spare).[2] Spaving er blevet populariseret af onlinebutikker og sociale medier.[3]
Spaving er blevet kritiseret for at være en finansiel faldgruppe, der får forbrugere til at købe mere end de har brug for og skabe overflødige indkøbsvaner.[4][5][1]
Forbrugere benytter som følge af FOMO og tabsaversion.[6] Forbrugere der benytter spaving i stort omfang kaldes spavers.[7]
Se også
Referencer
- ^ a b Dickler, Jessica (6. maj 2024). "Americans can't stop 'spaving' — here's how to avoid this financial trap". CNBC (engelsk). Hentet 19. maj 2024.
- ^ Nair, Deepthi (22. december 2023). "What is spaving and how can you avoid this financial trap?". The National (engelsk). Hentet 19. maj 2024.
- ^ "Americans can't stop 'spaving' — here's how to avoid this financial trap". TODAY.com (engelsk). 8. maj 2024. Hentet 19. maj 2024.
- ^ Coggins, Madeline (14. maj 2024). "Finance expert sounds alarm over 'spaving' trend: An old 'trap' with a new name hitting your wallet". FOXBusiness. Hentet 19. maj 2024.
- ^ "Breaking down 'spaving,' does saving money by spending it work?". Yahoo Finance. 17. maj 2024. Hentet 19. maj 2024.
- ^ Cerullo, Megan (13. maj 2024). "Think "spaving" — or spending to save — can save you money? Think again. - CBS News". www.cbsnews.com. Hentet 19. maj 2024.
- ^ Bologna, Caroline (9. november 2023). "Are You Guilty Of 'Spaving'? Here's How To Spot The Toxic Spending Habit". HuffPost (engelsk). Hentet 19. maj 2024.
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