West Bromwich continued with English company Umbro as the shirt designers. For the second season running, West Bromwich were unable to find a kit sponsor.
On 16 June 2009, Tony Mowbray left West Bromwich Albion to join Scottish club Celtic as their new manager. He was replaced two weeks later by former Chelsea player Roberto Di Matteo, with the job title changed to head coach.
As part of ongoing ground refurbishments at The Hawthorns, Albion replaced all of the seating in both the Birmingham Road End and Smethwick End with navy blue seats, matching those already fitted in the East and West Stands. The stadium's "iconic" large-scale seat patterns, dating back to the mid-1990s—an italic "Albion" at the Smethwick End and "WBAFC" below a blue and white scarf at the Birmingham Road End—were removed as a result of the work.[1]
The first game of October saw West Brom draw against Preston North End. This was followed by a 3–1 win over Reading. Former Baggie Craig Beattie scored the only goal in a 1–0 loss to Swansea City. This was followed with a 0–0 draw with Coventry City. The Baggies bounced back by thrashing Watford 5–0. A 2–1 win over Leicester City kept the Baggies second. The Baggies trashed Bristol City 4–1, and then became the top goalscorers in the Football League when they humiliated Sheffield Wednesday 4–0, scoring 15 goals in 4 games.
The third round saw West Brom beat League One side Huddersfield Town. West Brom then beat fellow Championship side Newcastle 4–2 in the fourth round to proceed to the fifth round.[2]
They drew with Reading in the fifth round but lost the subsequent replay.
League Cup
In the first round West Bromwich faced League Two side Bury, whom they beat 2–0. In the second round they were taken to extra time by another League Two side, Rotherham United, where Simon Cox scored his first goal for the club. The final score was 4–3. They were knocked out in the third round as they lost 2–0 against Arsenal.
Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.
Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.
^Barnes was born in Barking and Dagenham, England, and represented them at U-19 level, but also qualified to represent Jamaica internationally through his grandparents, declared for them internationally in 2014, and would make his international debut for Jamaica in May 2015.
^Méïté was born in Colombes, France, but also qualified to represent the Ivory Coast internationally and made his international debut for the Ivory Coast in 2003.
^Morrison was born in Darlington, England, and represented them at U-17, U-18, U-19, and U-21 level, but also qualified to represent Scotland internationally through his grandparents and made his international debut for Scotland in May 2008.
^Slory was born in Paramaribo, Suriname, but also qualified to represent the Netherlands internationally and made his international debut for the Netherlands in June 2007.
^Berahino was born in Bujumbura, Burundi, but was raised in England from the age of 10 and represented them at every youth level between U-16 and U-21 level before making his international debut for Burundi in September 2018.
^Brown was born in Birmingham, England, but also qualified to represent Wales internationally and represented them at U-17 and U-19 level.
^Cummings was born in Hammersmith and Fulham, England, but also qualified to represent Jamaica internationally and would make his international debut for Jamaica in September 2013.
