30 de Febrero (transl. "February 30") is the fifth studio album by American Latin pop duo Ha*Ash, released on 1 December 2017 Sony Music Latin.[1][2] It is the band's first studio album in six years, after their previous album, A Tiempo (2011). The album features artists Prince Royce and Abraham Mateo.[3] Ha*Ash assumed an integral role in the album's production and collaborated with several producers including George Noriega, Matt Rad, Joe London and Edgar Barrera.[4]
The album was preceded by the release of four singles. The first, "100 Años" featuring Prince Royce was released 13 October 2017.[5] In November 2017, The second single, "No Pasa Nada", was released on 8 March 2018. The other singles released were, "Eso No Va a Suceder" and "¿Qué Me Faltó?". Ha*Ash released six lyric; "Ojalá", "30 de Febrero" and "Eso No Va a Suceder". The 4th, 5th and 6th lyric videos came out on 1 December, which were "Paleta", "No Pasa Nada", and "Llueve Sobre Mojado", which were all released on the same day as the album.
The follow-up to Primera Fila: Hecho Realidad, the album introduces new genres to the duo. On 13 January 2018 it was confirmed that Ha*Ash will be holding concerts for their new recent album. They will perform once again at the Auditorio Josefa Ortiz de Dominguez on 27 April 2018.[6] They will set to tour in March 2018 for their tour as well.[7] The lead single "100 Años" with Prince Royce; marks the first time the duo delves into the genre of reggaeton and urban music. Ha*Ash assumed an integral role in the album's production and collaborated with several producers including George Noriega, Matt Rad, Joe London and Edgar Barrera.[4][8] The album, like Ha*Ash' previous records, contains many different genres of music, including rhythms closer urban beats.[4]
Release and promotion
It is the band's first studio album in six years, after of their previous album, A Tiempo (2011), and it was recorded in 2017 in Miami, United States.[9] In the United States and Mexico, the standard edition CD of the album was released on 1 December 2017, under the Sony Music Latin label.[4] The CD/DVD edition was released the same day.[4]
Singles
The first single from the album was "100 Años" with Prince Royce; released on 13 October 2017,[10] The track peaked at number 50 in the Latin Pop Songs,[11] and number 24 in the Latin Airplay[12] charts in the United States. In Mexico, the song peaked at number one on the Mexico Espanol Airplay,[13] and Monitor Latino.[14] "100 Años" was certified platinum and gold in Mexico and gold in the United States.[15][16] The second single "No Pasa Nada" was released on 8 March 2018,[17] peaked at number 13 in the Mexico Airplay,[18] number 4 in the Mexico Espanol Airplay[13] and number two on the Monitor Latino charts in Mexico.[19] On 1 February 2019, it was announced that No Pasa Nada had been certified Platinum.[20]
On 8 August 2018, they released the third single from the album, "Eso No Va a Suceder".[21] The song peaked at number 34 in the Latin Pop Songs charts in the United States[11] and number one of the Mexican Espanol Airplay[13] and Monitor Latino in Mexico.[22] In September 2019 the song was certified Platinum in Mexico.[15] The video for this single was released on 8 August 2018.[23][24] On 4 January 2019, the track "¿Qué Me Faltó?" was released as the album's fourth single and was accompanied by a music video.[25] The clip was recorded in the beach in Oaxaca, Mexico.[26] It was under the direction by Toño Tzinzun.[27] The track peaked two on the Monitor Latino in Mexico.[28]
Other songs
Then as for the month of November Ha*Ash released "Ojalá" lyric video. It was directed by Diego Álvarez.[8] The song takes place in an office setting and has the vibe of a pop song, that shows many texts between the girls and the guy who is an ex lover of Ashley. On 1 February 2019 the song was certified gold in Mexico.[20] Same month of November they released the song "30 de Febrero" which featured Abraham Mateo in the lyric video.[29] The song is a break up song and has a colorful vibe with having Abraham their ex lover who is wanting another chance. The song is a classy and upbeat.[30] On 1 February 2019 the song was certified gold in Mexico.[20] On 1 December, Ha*Ash were released lyric videos of "Paleta" and "Llueve Sobre Mojado". Both songs, is musically complete with pop beats and a reggaeton sound.[31][32]
The album peaked at #3 in the Mexican album charts,[38] #11 in the US Billboard Latin Pop Albums and #11 in the US Billboard Latin pop sales.[39][40] On 14 February 2018 the album was certified gold in Mexico.[41] On 11 November 2018 the album eventually was certified Platinum in Mexico.[15]
^"Ha-Ash trabaja con talento de BC". ELIMPARCIAL.COM | Noticias de Sonora, México (in European Spanish). Archived from the original on 10 July 2019. Retrieved 10 July 2019.
