May 30, 2011 (2011-05-30) – January 13, 2012 (2012-01-13)
Amaya (Baybayin: ᜀᜋᜌ) is a Philippine television drama historical series broadcast by GMA Network. Directed by Mac Alejandre, it stars Marian Rivera in the title role. The series is set in the pre-colonial period of the 1500s. It premiered on May 30, 2011 on the network's Telebabad line up replacing I Heart You, Pare!. The series concluded on January 13, 2012 with a total of 165 episodes. It was replaced by Legacy in its timeslot.
Amaya, born in the reign of Rajah Mangubat and as the daughter Datu Bugna, she is a "binukot" - a hidden princess and can't step on ground. Born with a twin snake, a secret hidden by her father to keep her away from danger. Due to having a twin snake, her destiny is to become the savior of her land against Rajah Mangubat.[2]
Principal photography commenced in March 2011.[5] Filming concluded in January 2012.[6] The series was extended until January 13, 2012.[7]
Before the series started, a one-hour primer titled Amaya: The Making of An Epic was aired on May 28, 2011. The show was hosted by Cesar Montano and Miguel Tanfelix, it presented behind the scenes of Amaya from the brainstorming of the management including interviews from Jun Lana and Doctolero, the creative minds behind the story with the guidance of historians from the University of the Philippines.[8]
National Historical Commission of the Philippines and Department of Education
Amaya is promoted by the National Historical Commission of the Philippines and Department of Education due to its cultural concept that shows and depicts the Filipino material culture, beliefs, traditions and mores in the Pre-Hispanic era. It also teaches the history of the Philippines by means of epics and legends passed as oral literature through generations. The show's creators relied heavily on classic Philippine history reference materials such as the Boxer Codex, an early pictographic account of Filipino culture and physical appearances around the time the Spaniards began colonizing the islands. Historical references include the names of the characters in the series, such as Alunsina, from the epics Hinilawod and the Labaw Donggon.[21]
Meycauayan Jewelry Industry Association, Inc.
Amaya was recognized by the Meycauayan Jewelry Industry Association, Inc., an organization composed of 135 jewellers in Meycauayan, Bulacan, for the promotion of the country's rich jewelry-making heritage. Apart from Filipino customs and traditions, the series also features native costumes and jewelry patterned after the popular designs of the era. Most of the jewelries in the series were crafted by jewellers from Meycauayan, Bulacan.[22]
Ratings
According to AGB Nielsen Philippines' Mega Manila household television ratings, the pilot episode of Amaya earned a 26.2% rating.[23] While the final episode scored a 32.7% rating.[24]
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