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Amazon Theater

Not to be confused with Amazon Theatre.

Amazon Theater was a banner under which a suite of five promotional short films was presented via the front page of Amazon.com in 2004.[1] The shorts were commissioned by Amazon, sponsored by Chase Bank, and produced by Ridley and Tony Scott's television commercials company Ridley Scott Associates (RSA). The unifying theme of the shorts was "karma," and each short featured various consumer items that could be purchased via clickable links to the relevant pages on Amazon.com.[2][3][4]

The films

Title Release date Director Writer(s) Actor(s)
Portrait[5] November 9, 2004 (2004-11-09) Jordan Scott Screenplay by David Carter, Greg Hahn, Mike Smith and Christopher Toland, Story by Eric Frost and Jordan Scott Minnie Driver
An overweight woman is mistreated by her office co-workers until one day her life is transformed by the attention of an unknown portrait photographer.
Agent Orange[6] November 16, 2004 (2004-11-16) Tony Scott David Carter and Terry Rietta Christopher Carley and Jessica Stam
While waiting in a subway station, a young man catches a glimpse of a beautiful woman, dressed entirely in orange. Before he can reach her, her subway car speeds off. The young man repeatedly visits the station, each time failing to make contact with the mysterious woman.
Do Geese See God[7] November 23, 2004 (2004-11-23) David Slade David Carter and Greg Hahn Blair Underwood
What goes around comes around--and around--for the frantic Dr. Awkward, a man who needs to take the time to stop and smell the roses.
Tooth Fairy[8] November 30, 2004 (2004-11-30) Jake Scott David Carter and Terry Rietta Chris Noth
A father forgets to leave money for his daughter from the "tooth fairy". When he tries to make up for it the next night, he finds that she has set up a game for the tooth fairy with several clues leading to the location of the tooth.
Careful What You Wish For[9] December 7, 2004 (2004-12-07) Acne[a] Screenplay by Greg Hahn, Mike Smith and Christopher Toland, Story by Greg Hahn Daryl Hannah and Pras Michel
A crooked pawn shop dealer gets his comeuppance.

Notes

  1. ^ Acne Film is an offshoot of Swedish design agency Acne, and at the time of the production of Careful What You Wish For there were seven directors working collaboratively for the company. The company itself received the directorial credit for this short.[1]

References

  1. ^ a b https://web.archive.org/web/20041216005307/http://www.amazon.com/exec/obidos/tg/browse/-/13609381
  2. ^ "Amazon will book online promo shorts". November 10, 2004.
  3. ^ "Feature: Amazon.com jump-starts short films". UPI.
  4. ^ Stevenson, Seth (January 4, 2005). "That's Advertainment! - How bad were those Amazon shorts? By Seth Stevenson". Slate. Archived from the original on February 5, 2005. Retrieved September 1, 2022.
  5. ^ https://web.archive.org/web/20041207092232/http://www.amazon.com/exec/obidos/tg/browse/-/13609391
  6. ^ https://web.archive.org/web/20041217084807/http://www.amazon.com/exec/obidos/tg/browse/-/13609401
  7. ^ https://web.archive.org/web/20041215100156/http://www.amazon.com/exec/obidos/tg/browse/-/13609411
  8. ^ https://web.archive.org/web/20041210205835/http://www.amazon.com/exec/obidos/tg/browse/-/13609421
  9. ^ https://web.archive.org/web/20050105084232/http://www.amazon.com/exec/obidos/tg/browse/-/13609431
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