The film was announced to be a modern-day take on William Shakespeare's romantic-tragedy Romeo and Juliet. The film would have land mafia as its background, as told by Aparna Sen.[6]Dev's character is based on Romeo and Rittika Sen's character to be based on Juliet. Dev would essay the role of a member of a band named, Garage Band. Rittika Sen, who made her debut in Borbaad, was selected as the lead heroine because Aparna Sen wanted someone who would look ten years younger than the lead actor, so Sen zeroed on her.[7] Yesteryear legend, Waheeda Rehman, who worked with Aparna Sen in 15 Park Avenue, was selected to essay the role of Rittika's grandmother.[8][9] Theatre actor Anirban Bhattacharya was initially roped to portray the main antagonist[10] but then Jisshu Sengupta was selected to play the flamboyant negative character etched out on the lines of Tybalt, making his debut as a full-fledged antagonist. Anirban Bhattacharya was later on signed to play a supporting role. Apparently, Roopa Ganguly and Kaushik Sen had been cast as son and daughter of Waheeda Rahman, respectively. Actress Jaya Seal Ghosh and filmmaker Kamaleswar Mukherjee are also part of the film. While Jaya would play Dev's mother, Kamaleswar will be seen as Salim Saab, Rittika's music teacher. Shankar Chakraborty would enact the role of Dev's father, while Shantilal Mukherjee would essay the role of a corrupt politician.
Arshinagar Movie's total budget was 2.3 Crores and Movie Box office collects total 1.97 crores between 10 Days only. Movie first day Collection was 38 lakhs and opening week collection was 87 lakhs.[16]