"Bluffin" is a song by American rapper Gucci Mane featuring American rapper Lil Baby. It was released on June 15, 2023 with an accompanying music video as the fourth single from the former's sixteenth studio album Breath of Fresh Air. It was produced by Kuttabeatz, LMC, Indyah and ProdBySquare.
Background
In an interview with Zane Lowe on Apple Music 1, Gucci Mane stated the song is his first release since he started focusing on appealing to the younger generation in his music:
Honestly, I feel like it's time for people to start hearing more from me as far as game and advice and my opinion on stuff," he said. "So I feel like now when I do a verse with somebody like Baby, who the kids look up to and listen to, I try to put some game on them instead of just rapping. As far as being an artist, I feel like it's a step forward because I'm confident in the verse. I feel like it is exactly how I was feeling at the time.[1][2]
Content
The song finds Gucci Mane detailing his troubled past.[3] He also takes aim at music executive and talent manager Wack 100: "I ain't arguin' on no internet, I'm not Wack 100".[4][5]
Music video
Shot by Jerry Productions, the music video shows the rappers at a suite in Las Vegas.[3] Lil Baby performs his verse as he appears on the rooftop and sits in a swing chair, and wears jewelry. Gucci Mane is seen wearing Prada.[2] The video also contains a clip of a boxing match.[3][2]
Response
Shortly after the song was released, Wack 100 wrote on Instagram that he would respond with a diss track in two days.[5][6]
