Previously, the broadcasts originated from WBEN through much of the team's history except for a period from 1971 to 1977 when WKBW was team flagship. WGR briefly carried games in the early 1990s.[1] From 1998 through 2011, the Bills were flagshipped at WGRF, as well as other stations owned by Citadel Broadcasting. When Cumulus Media purchased Citadel in late 2011, it dropped Bills games from all of its stations at the end of the season.[2] Cumulus never fully paid off the money Citadel owed for Bills games, instead eventually seeking to nullify the debt in January 2018 when the company went into bankruptcy.[3]Entercom Communications and Galaxy Communications picked up the rights, restoring broadcasts to WGR for the 2012 season.[4][5]
During the time of the Bills Toronto Series, the station was carried on CJCL in Toronto, Ontario, Canada. CHML in Hamilton also briefly carried games in the late 2010s but dropped them after re-securing the rights to the team it had carried for much of its history, the Hamilton Tiger-Cats. As of 2022, the Bills have no Canadian affiliates, though WGR is audible through much of Southern Ontario.
The station added an affiliate in Wyoming in 2021, KGAB in Laramie County, Wyoming, mainly to allow Wyoming Cowboys football fans to follow Bills starting quarterback and Wyoming alumnus Josh Allen.[6] KGAB dropped Bills games for the 2023 season. As of 2024, the Bills radio network lists two Wyoming affiliates.
Chris Brown, formerly a Buffalo Destroyers play-by-play announcer who had most recently been studio host for the Bills' shows on MSG Western New York, is currently serving as play-by-play announcer, with former Bills offensive lineman Eric Wood as color commentator and WGR employee Sal Capaccio as sideline reporter.
The network is an autonomous organization from the team, and is unique in that it, and not the team itself, was the main sponsor of the Bills' cheerleaders, the Buffalo Jills, until that squad was disbanded due to legal disputes.
Van Miller was the voice of the Buffalo Bills from the team's inception until 2003, with the exception of 1972 to 1978, when WKBW controlled radio rights and Miller's TV employer, WBEN-TV (now WIVB), would not permit him to appear on WKBW broadcasts. Miller was succeeded by John Murphy, his longtime color commentator, when he retired from the booth after the 2003 season. Murphy suffered a stroke in January 2023[7][8] and formally relinquished play-by-play duties in May 2024.[9]
The Bills announced in July 2024 that the interim tag will be removed for Brown and he will become the primary play-by-play announcer of the Buffalo Bills. [10]