Club Seville opened New Year's Eve 1935. It featured a "crystal dance floor with subsurface fish, fountains and colored lights in its Crystal Marine Room."[2]
The building was remodeled, and, in January 1940, Ciro's was opened by entrepreneur William Wilkerson at 8433 Sunset Boulevard.[3] In 1934, Wilkerson had also opened Cafe Trocadero, and the restaurant La Rue, both on the Strip, and would later originate The Flamingo in Las Vegas, only to have control of the resort wrested from him by mobster Benjamin "Bugsy" Siegel.
In November 1942,[4] Wilkerson leased Ciro's to his longtime right-hand man Herman Hover,[5] who would make sure Ciro's was an important Hollywood hotspot until 1959.
Ciro's combined a luxe baroque interior and an unadorned exterior and became a famous hangout for movie people of the 1940s and 1950s. It was one of the places to be seen and guaranteed being written about in the gossip columns of Hedda Hopper, Louella Parsons, and Florabel Muir.[6] On April 8, 1947, Frank Sinatra slugged "one of the most abusive"[7] Hearst gossip columnists, Lee Mortimer, outside Ciro's.[8]
In December 1951, Herman Hover, owner of Ciro's, was involved with the Lili St. Cyr's indecent exposure case. She was defended by Jerry Geisler. She was accompanied by Armando Orsini, her husband.[12]
Herman Hover filed for bankruptcy in 1959, and Ciro's was sold at public auction for $350,000.[13]
In 1965, Ciro's reopened as the rock club Ciro's Le Disc. Ike & Tina Turner performed at the newly opened club with Jimi Hendrix as part of their band.[14]The Byrds got their start at Ciro's Le Disc in 1965.[15] Accounts of the period (reproduced in the sleeve notes to The Preflyte Sessions box set) describe a "church-like" atmosphere, with interpretive dancing. The club also served as the host during the recording of the 1965 Dick Dale album Rock Out With Dick Dale & His Del-Tones: Live At Ciro's. Two years later, it was renamed The Kaleidoscope. In 1968, the club was called It's Boss. In 1969, it was known as Patch 2.[16] The site of Ciro's became The Comedy Store in 1972.[3]
The name Ciro's comes from Italian-born Egyptian Ciro Capozzi who founded the first Ciro's bar in Monaco around 1892,[17] next to the café Riche in the newly built Galerie Charles III. According to the story of James Gordon Bennett Jr., having a difference about a table on the terrasse, he bought the café Riche and gave it to Ciro who named it the Ciro's.[18] In 1911, Ciro Capozzi sold the name to an English consortium (including William Poulett, 7th Earl Poulett as main investor,[19] and Clément Hobson[20]) who open the Deauville Ciro's (still existing as a restaurant belonging to the Groupe Lucien Barrière), the Paris Ciro's in 1912,[21][22] and the London one in 1915. Ciro's became a European high society restaurant chain with branches in Monte Carlo,[23] Paris, London[24] (where Audrey Hepburn danced before her film career[25]), and Deauville. Bartender Harry MacElhone, famous for Harry's New York Bar, first worked at Ciro's in London after World War I.[26][27][28][29][30][31][32][33][34]
"Ciro's was a hip London establishment (before another popular one opened up in Los Angeles in 1940), that had as their bartender Harry McElhone (author of ABC of Cocktails), at which Jimmy took over when Harry went off to Paris. ..." (Ross Bolton)[35]
"Louis Adlon, grandson of the proprietor of Berlin’s Hotel Adlon opened Hollywood’s first iteration of Ciro’s in 1934[36][37] (with Erich Alexander[38] and George Sorel[39]) Located on Hollywood Boulevard, the club was informally part of a chain with locations in London, Paris and Berlin. The Hollywood Ciro’s was not a success, apparently, because it soon folded."[4]
"...At one point in the late 1930s there were wildcat Ciro's operating in Philadelphia, Chicago, Miami Beach (designed by George Farkas[40][41][42]), Honolulu, Acapulco, Mexico City, and a host of other places..."[43]
^Hjort, Christopher. (2008). So You Want To Be A Rock 'n' Roll Star: The Byrds Day-By-Day (1965-1973). Jawbone Press. pp. 27–30. ISBN978-1-906002-15-2.
^Serrapica, Pasquale Vincent. "Rocco (Pat) Photographs and Papers". oac.cdlib.org. ONE National Gay & Lesbian Archives, USC Libraries, University of Southern California. Retrieved August 7, 2020.
^"JIMMY" LATE OF CIRO'S LONDON (1930). Cocktails. Philadelphia: David McKay. Retrieved August 7, 2020.
^"Hollywood Filmograph". Hollywood Filmograph. 1934. Feb. 17, 1934 ... Ciro's (formerly the Club New Yorker) threw its doors open Wednesday night to the public. It was one of the swellest turn-outs we have seen in some time. Harold Lloyd dropped in with his wife, Mildred, and ... Mrs. Buckley's party. Mario Alverez's orchestra furnished the music. The place is being operated by Erich Alexander, George Sorel and Louis Adlon, Jr.
^"VM-175B". Historic Films. HOLLYWOOD 1935 - 03:11:50 - Montage, Hollywood Landmarks: Ciro's, Earl Carrol Theater, Cocoanut Grove.
^Wondrich, David; Rothbaum, Noah (October 21, 2021). "Ciro's". The Oxford Companion to Spirits and Cocktails. Oxford University Press. ISBN978-0-19-931113-2. was a chain of restaurants that from the 1890s through the 1950s...With outposts in Monte Carlo, Paris, London, the French resorts of Deauville and Bagnères de Luchon, and eventually Berlin, Hollywood, and New York...in the late 1930s there were wildcat Ciro's operating in Philadelphia, Chicago, Miami Beach, Honolulu, Acapulco, Mexico City, and a host of other places.
