Gaana is India's largest subscription-based commercial music streaming service with over 200 million monthly users. It was launched in April 2010 and owned by ENIL[2] Provides both Indian and international music content. The entire Indian music catalog was available to users worldwide however as of 2023, the music library is restricted based on geolocation of subscribers. Post this the music catalog is severely limited for subscribers outside India. Gaana features music from 21 Indian languages including the major languages such as Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Urdu, Odia, Marathi, Punjabi, Tamil, Telugu, Maithili, Malayalam and other Indian regional languages.[3]
Gaana[4] allows users to make their playlists public so that they can be seen by other users.[5] They can view and favorite playlists. Its mobile app was launched to support almost all popular operating systems like Android, iOS and Windows.[6] Gaana is priced at ₹99 (US$1.20) per month (within India) and not available outside India. Gaana became a subscription-only service after failing to secure fresh funds or find a buyer.[7] And it does not provide customers with free streaming from Friday 9 September 2022.[8] Premium version offers Ad-free music, HD quality music streaming and allow users to download songs to play offline.
History
The domain name, Gaana.com, was first registered on 21 June 2005 and was launched in April 2010.
Gaana.com formed a partnership in February 2013 with South Indian Music Companies Association to acquire rights to music from 79 different labels. Consequently, Gaana.com had access to more than 45+ million songs. Gaana generates an annual revenue[9] of US$5 million for Times Internet.
Micromax bought a stake in Gaana.com in October 2015.[10] In February 2018, Tencent also backed the company with an investment of $115 million.[11]
In May 2015, Gaana launched gaming innovation in their music streaming app.[12] The music app has also introduced voice assistant feature.[13]
