Gerlach was named for the Gerlach Land and Cattle Company,[6] owned by Louis Gerlach.[7]
In 1997, the town and its homes and bars were used by the British team of the Thrust SSC supersonic car, as they pursued their goal of being the first to go faster than the speed of sound, which was achieved on October 15, 1997. The record still stands today. The Black Rock Saloon in the town kept track of the progress, given at the same time, Craig Breedlove attempted his own pursuit of the sound barrier. In 2017, several members of the former Thrust team revisited Gerlach for a reunion to mark the 20th anniversary.[8]
In 2009, the Space Chair was lofted to near space north of Gerlach.
Geography
According to the United States Census Bureau, the Gerlach CDP has a total area of 3.1 square miles (8.0 km2), all land.[9] Its elevation is 3,944 ft (1,202 m).[1] Gerlach is approximately 100 miles (160 km) north of Reno, Nevada.[10]
Source 2: National Weather Service (mean maxima and minima 1948–2019)[13]
Economy
The economy of Gerlach focuses on tourism in the nearby Black Rock Desert, and hunting. Gypsum mining was the historic staple of the local economy. Nearby Empire was a company town of the United States Gypsum Corporation (USG) until the plant closed on January 31, 2011, eliminating 95 jobs.[14][15] In 2016, the town of Empire was purchased by the Empire Mining Company, who have re-opened gypsum mining operations, and have begun to rehabilitate the houses in town.[16]
The other major industries are a Union Pacific switching station in Gerlach and public services of Washoe County, which includes its roads department and a K–12 public school owned by the Washoe County School District; the future of the Gerlach K–12 School is uncertain, as it is estimated after the gypsum plant closed in 2011, only around a dozen children remained in Gerlach.[14] Many of the inhabitants of Gerlach are elderly retirees. Many people in Gerlach also have small private businesses. Many businesses are Internet-based, due to the town's remote Nevada location. Hunters from all over the west travel to Gerlach to hunt a wide variety of game such as chukar, geese, deer, antelope, etc.
Since 1990, Burning Man, a week-long countercultural festival attended by 68,000[17] (as of 2013[update]), has been held nearby. The event is responsible for around 25% of the yearly sales at the few commercial establishments in the area, which include the closest permanent fuel and grocery stops to the Burning Man event site. As of 2023, the Burning Man Project owned about half the commercial property in Gerlach.[18] The Black Rock Desert is also the site of many other recreational activities throughout the year.[19]
Government
Gerlach previously had a volunteer fire department, but in 2015 the entire department resigned. The county had plans to establish fire services.[20]
Gerlach has two non-profit community-based radio stations. KFBR 91.5 [22] was run by Friends of Black Rock/High Rock,.[22] In 2022, KFBR was sold to the Burning Man Project for $6000.[23]KLAP[24] 89.5 is run by Open Sky Radio Corp and broadcast from a studio located at 395 Main Street in the old Gerlach Gas Station and Garage Building Office.[25]
Gerlach High, a grade 6-12 school,[30] opened in 1931, and got a new building in 1955 as the original building was destroyed by a fire.[31] The fire occurred in January 1955.[32]
^"Gerlach". Nevada State Historic Preservation Office. Retrieved April 12, 2020. State Historical Marker No. 152.
^Origin of Place Names: Nevada(PDF) (Report). The Nevada State Writers' Project, Division of Community Service Programs, Work Projects Administration. 1941. p. 70. Retrieved September 11, 2023.
^Carlson, Helen Swisher (1959). Nevada Place Names: Origin and Meaning (Thesis). University of New Mexico ProQuest Dissertations Publisher. p. 177. Retrieved September 11, 2023.
^"A History of Schools"(PDF). Washoe County School District. p. 195. Retrieved March 19, 2021. - The document states the fire occurred in 1954 but this is contradicted by the newspaper article.
