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IF Magazine

This article is about the Australian screen-professionals magazine. For the American science-fiction magazine, see If (magazine).

IF Magazine
EditorJackie Keast
CategoriesAustralian film and television trade magazine
FrequencyBi-monthly
Circulation13,000
PublisherMark Kuban
Founded1997
CompanyThe Intermedia Group
CountryAustralia
Based inSydney
LanguageEnglish
Websiteif.com.au

IF Magazine, also known as Inside Film, IF: Australia's Filmmaker Magazine, and IF: The Magazine for Independent Filmmakers, is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.

History

The magazine was founded in 1997[1] by Stephen Jenner and David Barda, in Sydney.[2]

In April 2012 the 150th issue was published.[3] In June 2021, the 200th issue was published.[4]

Its former and long names include Inside Film, IF: Australia's Filmmaker Magazine, IF: The Magazine for Independent Filmmakers,[5] and IF Magazine: For Screen Content Professionals.[4]

Description

IF Magazine is a bi-monthly print magazine[1] as well as a website, if.com.au,[6] serving as a trade publication for screen-content professionals in Australia and New Zealand.[7][8]

The magazine's content includes original research in specially-commissioned articles[1][9] that are unique. It covers Australian film and television, distribution, exhibition, digital media, marketing, finance, as well as detailed reporting on the Australian film industry.[1]

The magazine is available online by subscription on Informit from Issue 41 (February 2002).[10]

Governance and people

Inside Film is owned by The Intermedia Group.[6][10]

As of 2021 Jackie Keast is editor,[11] while Don Groves has been senior journalist since 2013. Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film.[12]

Recognition

In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with Popcorn Taxi film festival.[2][13]

IF Awards

Main article: IF Awards

IF Magazine ran the IF Awards[13] from 1999 until 2011, with various sponsors acquiring naming rights over the years.[14] The awards were determined by a national audience poll, which differentiated it from the Australian AACTA Awards, which are judged by industry professionals.[14] In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011.[15][14]

References

  1. ^ a b c d "LibGuides: Screen: Online Journals & Databases". LibGuides at Holmesglen. 8 December 2010. Archived from the original on 23 November 2021. Retrieved 23 November 2021.
  2. ^ a b "Byron Kennedy Awards (List of winners from 1984 to 2016)" (PDF). Retrieved 13 December 2024.
  3. ^ Kroenert, Tim. (April 2012). "If Magazine - a Look Back". Inside Film (150): 22. ISSN 1447-2252.
  4. ^ a b Keast, Jackie (24 June 2021). "Don't miss: The 200th issue of IF!". IF Magazine. Retrieved 13 December 2024.
  5. ^ If [magazine]: Inside film [catalogue entry], Trove, retrieved 23 November 2021
  6. ^ a b "Home page". IF Magazine. 14 July 2021. Retrieved 23 November 2021.
  7. ^ Inside Film [catalogue entry], Trove, retrieved 23 November 2021
  8. ^ "Inside Film Magazine". Facebook.
  9. ^ "Researcher Profile". Swinburne University of Technology. Retrieved 23 November 2021.
  10. ^ a b "Inside Film". Informit. Retrieved 23 November 2021.
  11. ^ "Contact". IF Magazine. 14 July 2021. Retrieved 23 November 2021.
  12. ^ Glendenning, Elly (3 June 2013). "Don Groves joins the Inside Film team". Influencing News. Retrieved 23 November 2021.
  13. ^ a b "Stephen Jenner". Asian Academy Creative Awards. 12 June 2022. Retrieved 13 December 2024.
  14. ^ a b c "Inside Film Awards". AustLit. Retrieved 13 December 2024.
  15. ^ "IF Awards cancelled for 2012". tvtonight.com.au. 18 April 2012. Retrieved 20 April 2018.
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