Mary Teresa Barra (née Makela; born December 24, 1961) is an American businesswoman who has been the chair[1] and chief executive officer (CEO) of General Motors since January 15, 2014.[2] She is the first female CEO of a 'Big Three' automaker.[3][4][5] In December 2013, GM named her to succeed Daniel Akerson as CEO.[3] Prior to being named CEO, Barra was executive vice president of global product development, purchasing, and supply chain.[3][4]
Early life
Barra was born in Royal Oak, Michigan to parents of Finnish descent.[6][7] Her grandfather, Viktor Mäkelä, moved to the US and married Maria Luoma, a Finnish immigrant from Teuva. They lived in Mountain Iron, Minnesota, and had two children, including a son named Reino,[8] called Ray. Barra's father, Ray, married a second-generation Finnish American named Eva Pyykkönen. Mary was born in 1961.
Barra started working for General Motors in 1980 as a co-op student when she was 18 years old.[13] Her job was checking fender panels and inspecting hoods, and she used this job to pay for her college tuition.[14] She subsequently held a variety of engineering and administrative positions, including managing the Detroit/Hamtramck Assembly plant.[12]
In February 2008, she became vice president of Global Manufacturing Engineering. In July 2009, she advanced to the position of vice president of Global Human Resources, which she held until February 2011 when she was named executive vice president of Global Product Development.[12][15] The latter position included responsibilities for design; she worked to reduce the number of automobile platforms in GM.[3] In August 2013, her vice president responsibility was extended to include Global Purchasing and Supply Chain.[16]
When Barra took over as chief executive of General Motors in January 2014, she became the first female head of an automobile manufacturer.[17]
During her first year as CEO, General Motors issued 84 safety recalls involving over 30 million cars.[18] Barra was called before the Senate to testify about the recalls and deaths attributed to the faulty ignition switch.[19] Barra and General Motors also came under suspicion of paying for awards to burnish the CEO and corporation's image during that time.[20] The recalls led to the creation of new policies encouraging workers to report problems they encounter in an attempt to change company culture.[21]
As CEO, Barra directed GM's move into driverless and electric-powered cars through acquisitions including Strobe, a startup in driverless technology.[22]
In 2017, Barra was the highest-paid Detroit Three executive, with a total remuneration of $21.96 million.[23] In November 2018, Barra announced the closure of five North American plants and 14,000 worker layoffs.[24] Her decision was criticized by President Donald Trump, who threatened to remove the company's government subsidies in response.[24]
In response to a shareholder question in June 2022 question about reinstating dividends at GM, Barra said the company has a "clear priority" to "accelerate our EV plans" and to solely offer EVs by 2035.[25]
Boards and councils
Barra was a General Dynamics board of directors member. She serves on the board of directors of the Detroit Economic Club and Detroit Country Day School.[26][27][28] She is a member of the Stanford University Board of Trustees, the Stanford Graduate School of Business Advisory Council, and the Duke University Board of Trustees.[29][30]
In August 2017, she was elected to the board of Disney.[31][32][33] She was the 12th person elected to this board, and the fourth woman.[34]
Barra was ranked first in Fortune's Most Powerful Women list in 2015, up from second the year before.[39]
She remained in the number one spot in Fortune's Most Powerful Women of 2017[40] and Number 5 on Forbes World's 100 Most Powerful Women List in the same year.[41]
In April 2014, Barra was featured on the cover of Time's "100 Most Influential People in the World."[42]
In December 2016, Barra joined a business forum assembled by then President-elect Donald Trump to provide strategic and policy advice on economic issues.[43] However, she left the forum in 2017, following Trump's response to the Charlottesville protests.
Barra was honored at the 2023 Arthur W. Page Center Awards [44] where she received a Larry Foster Award for Integrity in Public Communication.
Barra was elected to the National Academy of Engineering in February 2018.[45][46] In September 2018, Barra was awarded the Yale Chief Executive Leadership Institute's Legend in Leadership Award.[47]
In Institutional Investor's yearly survey of top executives, the 2019 All-America Executive Team, Barra achieved the first place in the autos and auto parts sector.[48]
Barra was selected for the inaugural 2021 Forbes 50 Over 50, made up of entrepreneurs, leaders, scientists and creators who are over the age of 50.[49] In 2021, she was included in the Time 100, Time's annual list of the 100 most influential people in the world.[50]
In October 2024, Barra was named the most powerful woman in business by Fortune magazine in its annual ranking of the top 100 women in business.[54]
Personal life
Barra is married to consultant Tony Barra, whom she met while studying at Kettering University, and has two children and two dogs.[3] They live in Northville, a suburb of Detroit. She also owns an apartment in Downtown Detroit.[55]
^Gross, Elana Lyn; Voytko, Lisette; McGrath, Maggie (June 2, 2021). "The New Golden Age". Forbes. Archived from the original on June 7, 2021. Retrieved June 2, 2021.