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Mobage

Mobage
Mobile App Developers
Available inJapanese
OwnerDeNA
URLmbga.jp
Launched7 February 2006; 18 years ago (2006-02-07) (as Mobage Town)
28 March 2011; 13 years ago (2011-03-28) (as Mobage)
Current statusActive

Mobage (モバゲー, Mobagē, "Mobile Game") is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games.

History

In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.[1][2]

On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3][4][5] The Japanese site continued to operate under the Mobage name.[citation needed]

On August 9, 2018, the English website was reportedly shut down for unknown reasons.[citation needed]

Reception

The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]

References

  1. ^ Jordan, Jon (15 December 2010). "Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android". wpocketgamer.com. Retrieved 1 March 2024.
  2. ^ "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 6 December 2014. Retrieved 24 June 2016.
  3. ^ "Mobage is now pronounced DeNA (D-N-A)!".
  4. ^ "DeNA drops Mobage branding". 2 October 2014.
  5. ^ "Mobage".
  6. ^ Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business. pp. 114–118. doi:10.1109/ICMB.2011.36. ISBN 978-1-4577-0497-0. S2CID 28809987.
  7. ^ "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. 26 July 2011.
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