In 2018, KFC's Australian operations offered the chance to win free fried chicken for a year.[10] The contest was entered by making social-media posts stating reasons why the entrant deserved the prize.[11] The winning entry was by a 19-year-old who, together with her friend, got the KFC corporate logotypetattooed on her foot.[12] The day is traditionally observed on July 7 in Australia out of respect for the time zone of origin.