He worked in advertising before beginning his baseball broadcasting career as the play-by-play voice of the Charleston Senators of the Triple-AAmerican Association for WCHS (AM) in West Virginia in 1956.[1][2][3] After five years with Charleston, Martin was hired in the autumn of 1960 to succeed Bill Crowley as a member of the Red Sox' radio/TV team; he had filled in with the Bosox' broadcasting crew during a series in Baltimore during the 1960 campaign, effectively a successful audition for a permanent role.
He began his Boston career in a supporting role for #1 announcers Gowdy (through 1965) and Coleman (1966–1971). But, after the 1971 season, when WHDH-TV's owner, the Boston Herald-Traveler, lost its television license, the Red Sox split their TV and radio crews, with Coleman and analyst Pesky working strictly on television with the Red Sox' new flagship, WBZ-TV.
Martin remained with the Red Sox' radio team as its new lead announcer, initially working with MacLean, briefly, then Dave Martin in 1972 and 1973. Then, in 1974, he established a memorable collaboration with longtime MLB announcer Woods. Their five-year partnership included the Red Sox' 1975 pennant-winning season, and concluded with the 1978 American League East tie-breaker game, which Boston famously lost on Bucky Dent's home run. Despite their relatively short time together, their chemistry and rapport were noted by national observers such as Roger Angell of The New Yorker and Bill Littlefield of National Public Radio.
"The familiar quiet tones and effortless precision of the veteran Red Sox announcers, Ned Martin and Jim Woods, invited me to share with them the profound New England seriousness of Following the Sox," wrote Angell, owner of a summer home in Maine, in 1978.[5] With Martin and Woods "on the radio, I was in the company of two favorite uncles, at once knowledgeable and mischievous. When they were on the job, I didn't mind rain delays. Sometimes I hoped for them," wrote Littlefield in 2013.[6]
However, the team of Martin and Woods was broken up after the 1978 campaign, when the Bosox' flagship radio station, WITS-AM, fired them, seeking more sponsor-friendly on-air talent.[7] Both men moved to television: Martin to WSBK-TV as the television voice of the Red Sox, replacing Dick Stockton, and Woods to national games on USA Network.
During Martin's three decades with the Red Sox, he called the entire career of Hall-of-FamerCarl Yastrzemski, and was behind the microphone for some of baseball's most memorable moments, including the final win of the Red Sox "Impossible Dream" season of 1967,[8]Carlton Fisk's game-winning home run off the foul pole in Game 6 of the 1975 World Series,[8] Yastrzemski's 400th home run and 3,000th base hit in 1979, and Roger Clemens' first 20-strikeout game on April 29, 1986. Martin was known for his erudition and literary references during broadcasts (quotations from Shakespeare were not uncommon) and for his signature exclamation, "Mercy!", after an exciting play.[8]
Having spent 32 seasons with the club's broadcast team calling games on radio and television, he described as many as 5,130 regular and postseason Red Sox games.
The pitch is looped toward shortstop. Petrocelli's back. He's got it! The Red Sox win! And there's pandemonium on the field! Listen! – Ned Martin on WHDH radio, calling the final out of the final game of the Red Sox' "Impossible Dream" season at Fenway Park, October 1, 1967, with Jim Lonborg pitching for the Red Sox, and batter Rich Rollins of the Minnesota Twins popping up to Rico Petrocelli to end the game.
The 1-0 delivery to Fisk. He swings...long drive, left field...if it stays fair, it's gone...HOME RUN! The Red Sox win! And the series is tied, three games apiece! – Martin on NBC Radio, calling Carlton Fisk's 12th inning game-winning home run at Fenway Park, October 21, 1975, off Pat Darcy of the Cincinnati Reds. (Audio)
Long drive, right field...way back...near the wall...and there it is! Home run number 400, Carl Yastrzemski! Now...listen and watch! – Martin on WSBK-TV, calling Carl Yastrzemski's 400th home run at Fenway Park, July 24, 1979, off Mike Morgan of the Oakland Athletics.
There goes a ground ball...base hit! Number 3000...Yastrzemski's got it! And all hell breaks loose at Fenway Park! – Martin on WSBK-TV, calling Yastrzemski's 3000th base hit at Fenway Park, September 12, 1979, off Jim Beattie of the New York Yankees.
A new record! Clemens has set a major league record for strikeouts in a game...20! – Martin on NESN, calling Roger Clemens' record-setting 20th strikeout in one game at Fenway Park, April 29, 1986, against Phil Bradley of the Seattle Mariners.