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SirDavis
SirDavis is an American whisky launched in 2024. The brand is a joint venture between Moët Hennessy and Beyoncé Knowles-Carter.[1] SirDavis is named after Knowles-Carter's great-grandfather Davis Hogue, a Prohibition-era moonshiner and farmer in the American South. The whisky is finished, blended, and bottled in Texas, with headquarters in Houston.[2] In August 2024, Moët Hennessy announced that the product would be available in the U.S. and select stores in London, Paris, and Tokyo beginning in September 2024.[3] History
Hogue, Knowles-Carter's paternal great-grandfather, was a farmer and moonshiner in the American South during Prohibition who is said to have stashed whiskey bottles in the empty knots of cedar trees for friends and kin to discover and imbibe.[5][6] When Mathew Knowles visited his grandfather at the distillery, it was the first time he heard a black man referred to as “Sir.”[7][8] Knowles-Carter, a whisky enthusiast, approached Moët Hennessy about developing a new whisky.[1] Dr. Bill Lumsden, who helped create Glenmorangie and Ardbeg, worked with Moët Hennessy to lead creation of the product.[9] Working with Knowles-Carter and blender Cameron George, he selected the brand's mash bill of 51% rye and 49% malted barley and incorporated traditional whisky-making techniques from Japanese and Scottish whiskies.[1] The product is aged in American oak barrels and finished in Pedro Ximénez sherry casks, and is the first spirits brand developed entirely internally by Moët Hennessy in the U.S.[3] ProductSirDavis is 44% alcohol by volume and 88 proof.[3] It has no age statement. It is deep copper in color, with a fruity (Seville oranges, raisins) and spicy (clove, cinnamon, ginger) aroma with notes of Demerara sugar and toffee. Its taste is reminiscent of toffee and spices (cinnamon, clove, rye spice), followed by malty and biscuity notes, and a citrus top note. The finish has hints of honey with notes of sultanas and cherries.[10][11] ReceptionPrior to its announcement, SirDavis was anonymously submitted to several spirits competitions under a "Davis Hogue Distillery Co." pseudonym. The whisky won Platinum and Best In Class for American Whiskey at the 2023 SIP Awards. It also scored a rating of 93 points at the 2023 Ultimate Spirits Challenge.[3][12]
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