Watch the Stove

Watch the Stove
Watch the Stove
EP by Helper
Released	April 1, 2016
Genre	Hip hop
Length	13:37

Watch the Stove (stylized in all caps) is the debut EP album by food brand Hamburger Helper under the alias Helper. It was released on April 1, 2016 through SoundCloud.^[1]

Background and release

The idea of a Hamburger Helper album came from a tweet in 2014, where the brand jokingly stated the mascot would release a mixtape. It became the brand's most-favorited tweet.^[2]

The EP was released as an April Fools joke by General Mills in collaboration with marketing agency Ketchum Inc.^[3] The title references the Jay-Z and Kanye West album Watch the Throne. It subsequently went viral on Twitter.^[4] Within a week, the album had 5 million streams on SoundCloud.^[5]

Production

The EP was produced by a team at the McNally Smith College of Music and local Minneapolis artists.^[6] Two music videos were shot.^[7] Songs were required to be family-appropriate and contain no swear words.^[8]

Track listing

Track listing for *Watch the Stove*^[1]
No.	Title	Producer(s)	Length
1.	"Feed the Streets"	DEQUEXATRON X000 Bobby Raps and DJ Tiiiiiiiiiip	2:10
2.	"Hamburger Helper"	Retro Spectro	4:04
3.	"Crazy"	Illwin and Realistic Productions	2:53
4.	"Food for Your Soul"	GenReal	2:17
5.	"In Love with the Glove"	@itsdandy	2:13
Total length:			13:37

References

^ ^a ^b "WATCH THE STOVE". SoundCloud. Archived from the original on 7 December 2021. Retrieved 7 December 2021.
^ McIntyre, Hugh (21 April 2016). "The Hamburger Helper Mixtape: The Story Behind A Surprise Hit". Forbes. Retrieved 7 December 2021.
^ Herren, Parker (24 November 2021). "An ode to Hamburger Helper". Ad Age. Archived from the original on 7 December 2021. Retrieved 7 December 2021.
^ Collins, Ben (1 April 2016). "Meet the College Kids Behind 'Watch the Stove,' the Year's Hottest Hamburger Mixtape". The Daily Beast. Archived from the original on 7 December 2021. Retrieved 7 December 2021.
^ Madden, Sidney (12 December 2016). "20 of Hip-Hop's Funniest Moments in 2016 - XXL". XXL Mag. Archived from the original on 9 December 2021. Retrieved 7 December 2021.
^ Boller, Jau (1 April 2016). "Hamburger Helper drops Watch the Stove mixtape featuring Bobby Raps, DJ Tiiiiiiiiiip". City Pages. Archived from the original on 4 April 2016.
^ Greenwald, Morgan (1 April 2016). "Hamburger Helper Enters the Rap Scene With (Shockingly Great) 'Watch the Stove' Mixtape". Billboard. Archived from the original on 7 December 2021. Retrieved 7 December 2021.
^ Roy, Jessica (2016-04-02). "The unbelievably true story behind the April Fools' Day Hamburger Helper mixtape". Los Angeles Times. Archived from the original on 2021-12-06. Retrieved 2021-12-07.

[Soundcloud-1] "WATCH THE STOVE". SoundCloud. Archived from the original on 7 December 2021. Retrieved 7 December 2021.

[2] McIntyre, Hugh (21 April 2016). "The Hamburger Helper Mixtape: The Story Behind A Surprise Hit". Forbes. Retrieved 7 December 2021.

[3] Herren, Parker (24 November 2021). "An ode to Hamburger Helper". Ad Age. Archived from the original on 7 December 2021. Retrieved 7 December 2021.

[db-4] Collins, Ben (1 April 2016). "Meet the College Kids Behind 'Watch the Stove,' the Year's Hottest Hamburger Mixtape". The Daily Beast. Archived from the original on 7 December 2021. Retrieved 7 December 2021.

[5] Madden, Sidney (12 December 2016). "20 of Hip-Hop's Funniest Moments in 2016 - XXL". XXL Mag. Archived from the original on 9 December 2021. Retrieved 7 December 2021.

[6] Boller, Jau (1 April 2016). "Hamburger Helper drops Watch the Stove mixtape featuring Bobby Raps, DJ Tiiiiiiiiiip". City Pages. Archived from the original on 4 April 2016.

[7] Greenwald, Morgan (1 April 2016). "Hamburger Helper Enters the Rap Scene With (Shockingly Great) 'Watch the Stove' Mixtape". Billboard. Archived from the original on 7 December 2021. Retrieved 7 December 2021.

[8] Roy, Jessica (2016-04-02). "The unbelievably true story behind the April Fools' Day Hamburger Helper mixtape". Los Angeles Times. Archived from the original on 2021-12-06. Retrieved 2021-12-07.

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Watch the Stove

Background and release

Production

Track listing

See also

References

Information related to Watch the Stove

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