Riserche de marcà
La riserca de marcà xe el studio dei efeti de le situasion de marcà, beni o servisi.
Descrision
La riserca de marcà la pol esar divixa in:
- Riserca de marcà interna (influensa interna del marketing, come: Magaxinajo, finansiamento e lojistega/spedision, che se colega indiretamente al marcà de vendita)
- Riserca de marcà esterna (cuanto che la roba se vende e cosa la xente domanda)
In xenerale, l'obietivo xe cuelo là de conosare le tendense, le mode, se funsiona la publisità e teniche promosionali e de conseguensa le oportunità e i ris-ci par el suceso de na axienda in tenpo pì rente posibile, cuindi, sta riserca la ga na forte influensa so le decixion de na axienda. Oltre a la riserca dei gusti de la xente e de la parte organixativa, vien vardà el anca el conportamento de la clientela e de altri grupi de influensa.
| Controło de autorità | LCCN (EN) sh85081350 · GND (DE) 4037630-8 · NDL (EN, JA) 00983094 |
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