Doral was first introduced in 1969 and is now available nationwide in the United States.[4]
Originally considered a premium brand, the cigarettes were re-branded in 1984 as a savings brand.[5] This made Doral the first officially branded cigarette in the value-savings market.[4]
In 1984, The New York Times tested various "low tar" and "low nicotine" brands and the tests concluded that Doral King Size and Doral King Size menthol had 5 MG of tar, 0,4 MG of nicotine and 3 MG of carbon monoxide.[6]
In 1999, it was reported that, due to R.J. Reynolds' sponsoring of various sport sponsorships, the brand was the third largest tobacco brand after Marlboro and Newport.[7]
Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.[4]
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Vintage Zippo cigarette lighter commemorating the 25th anniversary of Doral cigarettes
R.J. Reynolds made various poster advertisements to promote the Doral brand.[9][10][11][12][13][14][15] Magazine advertisements were done in comic strip format, such as one with a lion tamer worried about what his Doral pack sang.[16][17][18]
Doral's current slogan is "Premium Taste, Guaranteed". An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit "Sex in Commercials".[citation needed]
In 1972 and 1973, Doral was a sponsor of the NASTAR skiing competition, which they promoted with a "Doral-NASTAR Award".[19][20]
R.J. Reynolds also printed cigarette cards for Doral during the years 2000-2001.[21]
As of 2019, Doral held a market share of less than 1%.[22]
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