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Kingsway

Product type	Cigarette
Owner	British American Tobacco
Produced by	American Express of London/Ardath Tobacco Company
Introduced	January 1959; 66 years ago (1959-01)
Markets	See Markets
Tagline	"Smoke the BIG way... the Modern way."
Carcinogenicity: IARC group 1

Kingsway is a cigarette brand that gained ground January of 1959, and is currently owned by conglomerate British American Tobacco, and manufactured by its subsidiary American Express of London/Ardath Tobacco Company. In Ireland, the brand was manufactured by W.D. & H.O. Wills,^[1][2] and in Malaysia, the brand is manufactured by Rothmans International.^[3]

Kingsway was launched in January 1959,^[4] and several advertising campaigns were launched in the 1960s for the brand to gain more popularity, like for example in Ireland.^[5][6]

Kingsway was a popular cigarette brand in the 1960s and 1970s, but eventually lost appeal and disappeared from the European market after the 1980s.^[7] In Asia, and especially in Malaysia, the brand is still popular and sold today. Their slogan was "Smoke the BIG way... the Modern way."^[8]

Various cigarette lighters, tin boxes and ashtrays of Kingsway were also sold.^[9][10][7]

The brand was or still is sold in the United Kingdom, Ireland, West Germany and Malaysia.^[11][12]

• Tobacco smoking