MagCloud

Company type	Subsidiary
Genre	Vanity press
Founded	2008
Founder	Hewlett-Packard
Number of locations	U.S.
Area served	Global
Key people	Andrew Bolwell
Services	Self-publishing
Owner	Blurb, Inc. (2014-present) Hewlett-Packard (2008-2014)
Number of employees	17
Website	www.magcloud.com
Footnotes / references HP Indigo Division

MagCloud is an American online publishing service founded by Hewlett-Packard in 2008 and sold to Blurb, Inc. in 2014.^[1] Mag is an abbreviation for magazine, while cloud is a synonym for online.

MagCloud allows users to self-publish and distribute content, for business or personal use, as a professional-quality print publication or digitally for mobile and online viewing. Magazines are printed in full color via the HP Indigo Division on high quality paper in a variety of sizes and formats at a cost of US$0.16 or $0.20 per page, plus shipping and handling.

Authors set the cost for the publication and can markup to receive profits from MagCloud monthly. MagCloud offers users a variety of publishing and distributions services including automated ordering, print management, worldwide shipping, direct mail services, digital distribution and an online storefront, all free of charge.^[2][3]

In addition to discovery on the market for new, small publications, the service is used by existing magazines and publications such as STACK Models Magazine with a more traditional distribution method to make back issues available for sale.^[2]