From 2006 to 2012, Göpel helped start the World Future Council as Campaign Manager Climate Energy in Hamburg and as Director Future Justice of the Brussels office, working in EU and UN contexts. From 2013 to 2017, she served as head of the Berlin office of the Wuppertal Institute for Climate, Environment and Energy with a focus on sustainability transformations. In 2016, she published her book The Great Mindshift: How a New Economic Paradigm and Sustainability Transformations Go Hand in Hand that summarizes research on system transformations, political economy and change management with an emphasis on a change in paradigms, mindsets (mentality) and competencies with which humans shape technical, economic, and social institutions.[3] From 2017 to 2020, she was Secretary General of the German Advisory Council on Global Change (WBGU), a body that advises the German government on shaping its policies towards sustainability.[4][5] In 2019, she was appointed honorary professor at the Leuphana University of Lüneburg.[2] Also in 2019, she co-founded the Scientists for Future initiative, which published a statement of thousands of scientists validating the claims of the Fridays for Future student protests.[6][7] In February 2020, Göpel published the non-fiction book titled rethink our world. an invitation (Unsere Welt neu denken. Eine Einladung). In her book, Maja Göpel makes an abstract plea for more distributive justice and criticizes growth paradigms.[8] The book was a commercial success and became number 3 on the German annual bestseller list 2020.[9] From 2020 to 2021, she was Director of Research of The New Institute, founded in Hamburg in 2020. Her involvement lasted half a year (see "critics").[5][10]
It was announced that Göpl would publish her second book in spring 2022, titled “We can do things differently. Setting off into the world of tomorrow”. But the book has been postponed until the beginning of September. Die Zeit had previously announced that parts of the book were co-written to an unknown extent by a co-author, which is un-named in the books (see "critics").[13]
In July 2022 it was announced that Göpl would set up and head his own “Center for Social-Ecological Transformation” at the German Institute for Economic Research (DIW). The news was not received positively at DIW. The institute already has a “Securing the Future and Sustainability” department with Karsten Neuhoff for climate policy and Claudia Kemfert for economics. The question was whether resources would migrate to the new center. DIW and Göpl then canceled.[14]
The Süddeutsche Zeitung learned that she was designing her own center instead. Located in Berlin, the center "Mission wertvoll" is scheduled to start work in 2023. Göpl wants to bring together science, politics and pioneers from business to give the attention to the opportunities for transformation towards a climate-friendly, sustainable economy. According to Süddeutsche the financing is available.[14]
In 2019, Maja Göpel received the Adam Smith Prize,[25] in 2020 the "Umwelt- und Nachhaltigkeitspreis des Bundesdeutschen Arbeitskreises für Umweltbewusstes Management (B.A.U.M)".[26] In 2021, she was awarded the Erich Fromm Prize,[27] the Theodor Heuss Prize[28] as well as the Science Communication Medal of the Max Planck Society.[29] Also in 2021, The Frankfurter Allgemeine Zeitung ranked her 17th among the 100 most influential German economists.[30]
Critics
In August 2022, Die Zeit reported that Göpels new book, as well as the 2020 bestseller, was co-authored by a ghostwriter, which is not mentioned in the book. The extent to which the ghostwriter Marcus Jauer wrote the books is not known.[31]
Ghostwriter journalist Marcus Jauer is not mentioned in any place in the books. According to Göpel, he did not wanted to be named.[14]
Göpel was awarded prizes for her first book, most notably the Erich Fromm Prize. The RND asked in 2022: “Whether she would have gotten it if the title had said “with Marcus Jauer”?”.[13]
Die Zeit wrote that the think tank The New Institute in Hamburg hired Göpel as scientific director in autumn 2020, but soon feared for its reputation if the ghostwriting became public. The employment relationship ended in July 2021, formally based on Göpel's decision.[13]
Göpel, M., & Arhelger, M. (2010). How to Protect Future Generations' Rights in European Governance. In: Intergenerational Justice Review (1).
Göpel, M. (2010). Formulating Future Just Policies: Applying the Delhi Sustainable Development Law Principles. In: Sustainability 2/6 2010, pp. 1694–1718, doi:10.3390/su2061694
Göpel, M. (2011). The Tragedy of our Growth Saga. In: F. Hinterberger, E. Pirgmaier et al. (eds.): Growth in Transition. Earthscan, London, pp. 147–153, ISBN 978-1-84971-395-5.
Göpel, M. (2011). Shared Responsibilities and Future Generations: Beyond the Dominant Concepts of Justice, in: Council of Europe (eds.), Towards a Europe of Shared Social Responsibilities: Challenges and Strategies. Trends in Social Cohesion, No. 23, Council of Europe Publishing, Strasbourg, pp. 135–155, http://www.coe.int/t/dg3/socialpolicies/socialcohesiondev/source/Trends/Trends_23_EN.pdf.
Göpel, M. (2013). The Responsibility to Prevent: Early Warning Systems to Protect Future Generations, in: M.C. Cordonier Segger, S. Jodoin (eds.), Sustainable Development, International Criminal Justice and Treaty Implementation, Cambridge University Press, Cambridge.
Göpel, M. (2016). The Great Mindshift: How a New Economic Paradigm and Sustainability Transformations Go Hand in Hand. Springer International, Berlin 2016, ISBN 978-3-319-43765-1, doi:10.1007/978-3-319-43766-8
Göpel M. (2016) Why the Mainstream Economic Paradigm Cannot Inform Sustainability Transformations. In: The Great Mindshift. The Anthropocene: Politik—Economics—Society—Science, vol 2. Springer, Cham. https://doi.org/10.1007/978-3-319-43766-8_3
Göpel, M. with Ioan Fazey et al. (2017). Ten Essentials for Action-Oriented and Second Order Energy Transitions, Transformations and Climate Change Research, in: Energy Research & Social Science, Vol. 40, pp. 54–70.
Göpel, M. (2020). Unsere Welt neu denken: Eine Einladung. Ullstein, Berlin, ISBN 978-3-550-20079-3. Translations: Dutch, Greek, Japanese, Korean, Portuguese, Russian.
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