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Unexpected red theory
  Look up unexpected red theory in Wiktionary, the free dictionary. The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design.[1] Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn,[2] the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines.[3] Critical analysis and receptionDesign journalists and publications have created listicles to highlight interior spaces, such as houses and hotels, that reflect the theory.[4] In Real Simple, journalist Morgan Noll wrote that "red is one of the most visible colors in the color spectrum so it has a strong ability to grab attention and attract the eye."[5] In The Daily Telegraph, Sophie Robinson, a designer, criticized that “you can’t just add red to any room – it’s just not that simple. It can look jarring.”[6] References
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