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Hermawan Kartajaya
Informasi pribadi
Lahir	18 November 1947 (umur 77) Surabaya, Jawa Timur, Indonesia
Tatler 500 Indonesia
Sunting kotak info • L • B

Hermawan Kartajaya (lahir 18 November 1947) adalah seorang pakar pemasaran berkewarganegaraan Indonesia.^[1] Ia pernah menjabat sebagai Presiden World Marketing Association dan oleh The Chartered Institute of Marketing yang berkedudukan di Inggris ia dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing.^[2]

Saat ini ia juga menjabat sebagai Chairman MarkPlus, Inc., perusahaan konsultan manajemen yang berbasis di Indonesia yang dirintisnya sejak tahun 1990.^[3]

Kartajaya pernah mengenyam Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi.^[4] Pada tahun 2010, ITS Surabaya memberikan gelar Doctor Honoris Causa kepada Hermawan Kartajaya untuk pencapaian ilmu pemasaran dunia.^[5]

Kartajaya aktif menulis buku-buku seputar dunia pemasaran.

• Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi ^[6]
• Sarjana, Universitas Surabaya, Indonesia.^[1]
• Gelar master di University of Strathclyde Graduate School of Business, Scotland 1995 ^[1]

• Pada 1990 membentuk MarkPlus, perusahaan konsultan marketing di Surabaya, Indonesia.
• Satu dari hanya sedikit orang Asia yang pernah diundang untuk berpidato di American Marketing Association (AMA) Educators Conference^[7]
• Dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing ^[2]

Bagian ini perlu dirapikan

Hermawan Kartajaya telah menulis banyak buku, di antaranya adalah:^[3]

• Marketing in venus

• Attracting Tourist, Traders & Investors, published by PT Gramedia Pustaka Utama, Jakarta, 2005.
• 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, published by MarkPlus&Co, Jakarta, 2005. This book is about the journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
• Aa Gym: A Spiritual Marketer, published by MarkPlus&Co, Jakarta, 2005.
• Winning the Mom Market in Indonesia, published by MarkPlus&Co, Jakarta, 2005.
• Marketing in Venus Playbook Volume I, II, III, published by MarkPlus&Co, Jakarta, 2005.
• Marketing in Venus: The Garuda Indonesia Story, published by MarkPlus&Co, Jakarta, 2005.
• Metrosexuals in Venus, published by MarkPlus&Co, Jakarta, 2004.
• Marketing Yourself, published by MarkPlus&Co, Jakarta, 2004.
• Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
• Positioning Differentiation Brand, published by PT Gramedia Pustaka Utama, Jakarta, 2004.
• On Becoming a Customer-Centric Company, published by PT Gramedia Pustaka Utama, Jakarta, 2004. This book is about the transformation of PT Pos Indonesia into a customer-centric company.
• Hermawan Kartajaya on Positioning, published by Mizan Media Utama, Bandung, 2004.
• Hermawan Kartajaya on Differentiation, published by Mizan Media Utama, Bandung, 2004.
• Hermawan Kartajaya on Brand, published by Mizan Media Utama, Bandung, 2004.
• Marketing in Venus, published by PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
• Hermawan Kartajaya on Marketing, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
• MarkPlus on Strategy, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
• Marketing Plus 2000, published by PT Gramedia Pustaka Utama, Jakarta, 2001.
• Bridging the Network Company, published by PT Gramedia Pustaka Utama, Jakarta, 1999.
• Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), published by PT Gramedia Pustaka Utama, Jakarta, 1998.
• Siasat Bisnis: Menang dan Bertahan pada Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), published by PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
• Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, published by PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
• Marketing Plus Series, published by Pustaka Sinar Harapan, Jakarta. This series consists of 5 books. (On Becoming a Customer-centric Company, Marketing in Venus, Hermawan on Marketing, Rethinking Marketing, and Sustainable Marketing Enterprise in Asia)

• Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
• Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
• Only the Sustainable Succeed: Lessons from Asian Survivors, Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).
• Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy, Kelola Gadjah Mada University Business Review, No.18/VII/1998.
• Marketing Audit: Based on Strategic Marketing Plus 2000, Kelola Gadjah Mada University Business Review, No.9/IV/1995.

• Blog pribadi Diarsipkan 2020-12-14 di Wayback Machine.
• MarkPlus&Co Diarsipkan 2020-11-23 di Wayback Machine.