The Democratic vote was split between Lieutenant GovernorJack Mildren, an Oklahoma Sooners star quarterback from 1969 to 1971, and former Democratic congressman Wes Watkins, who ran as an independent. Watkins won 24% of the vote and carried numerous counties (by wide margins in some cases); his 233,000 votes far exceeded Keating's 171,000-vote winning margin over Mildren.
Lt. Governor Jack Mildren and Bernice Shedrick advanced to the runoff where both candidates received vote totals similar to the first primary, securing the win for Mildren.
Frank Keating, a former assistant attorney general and member of the Reagan and Bush administrations, defeated four other Republicans to win the GOP nomination.